ShopItUp Canada — Terms of Service

Effective date: 2026-09-16 · Last updated: 2026-09-16

1. About these Terms

1.1 Who we are. These Terms of Service ("Terms") govern your access to and use of the ShopItUp platform at shopitup.ca, including the website, applications, and the ShopItUp browser extension (together, the "Platform"). The Platform is operated by 2837675 Alberta Inc., an Alberta corporation carrying on business as ShopItUp, with its registered office at 5-5034 49 Street, Olds, Alberta T4H 1H3 ("ShopItUp," "we," "us").

1.2 ShopItUp Inc. is not a party. ShopItUp Inc., a Delaware corporation, is a separate company that operates the ShopItUp platform in the United States under its own terms. It is not a party to these Terms.

1.3 Who these Terms apply to. These Terms apply to everyone who uses the Platform, including visitors, buyers, and sellers.

1.4 How these Terms fit with our other documents. Depending on how you use the Platform, these documents also apply:

• Buyers: the Terms of Sale govern purchases.
• Sellers: the Seller Agreement governs selling, fees, payouts, taxes, refunds, chargebacks, subscriptions, add-ons and free trials, Connected Channels, and AI features.
• Everyone: the Privacy Policy, Prohibited and Restricted Items Policy, Shipping Policy, and Listing Reporting and Copyright Notice Policy.

If these Terms conflict with the Terms of Sale or the Seller Agreement, the more specific document prevails for its subject matter.

1.5 Acceptance. You accept these Terms by checking the box (or clicking the button) indicating your agreement when you create an account, or by otherwise using the Platform. If you do not agree, do not use the Platform. You agree that these Terms may be accepted electronically.

2. The Platform

The Platform provides:

• an online marketplace where independent sellers ("Stores") offer items to buyers;
• tools that help sellers manage inventory and listings;
• Connected Channels, including Autopilot, which let sellers sync listings and perform actions they enable in their own accounts on third-party platforms (each, a "Channel");
• AI features; and
• a browser extension.

ShopItUp is not the seller of items on the marketplace. Each Store is responsible for its own items and sales, as described in the Terms of Sale.

We may change, add, or remove features at any time. If a change removes a paid feature, the Seller Agreement applies.

3. Where the Platform is offered

The Platform is intended for users located in Canada. Users located in the United States should use the ShopItUp platform operated by ShopItUp Inc.

4. Eligibility and accounts

4.1 Age. You must be at least the age of majority in your province or territory and able to form a binding contract.

4.2 Business accounts. If you use the Platform for a business, you confirm that you are authorized to bind that business.

4.3 Your account. You must provide accurate information and keep it current. You are responsible for:

• keeping your password secure; and
• all activity under your account.

Tell us promptly at support@shopitup.ca if you believe your account has been used without your permission.

5. Connected Channels and Autopilot

5.1 Details. Section 11 of the Seller Agreement sets out the terms for Connected Channels and Autopilot. In summary:

• Your authorization. You authorize ShopItUp to use the browser session, access token, or authorization you provide to perform the actions you enable in your own Channel accounts. The Privacy Policy describes how this works.
• No affiliation. ShopItUp is not affiliated with, endorsed by, or partnered with any Channel unless we expressly say so.
• Channel rules. Each Channel sets its own terms and policies, including rules about listings and automated activity. Channels may change their systems or rules, and may limit, restrict, suspend, or close accounts.
• Your responsibility. You are solely responsible for your Channel accounts and for your compliance with each Channel's terms and policies.
• Our rights. We may suspend, limit, or discontinue any Connected Channel at any time, including if a Channel requests it.
• No liability. To the extent permitted by law, ShopItUp is not liable for any action a Channel takes against your account.

5.2 Only your own accounts. You must connect only accounts that you own or are authorized to manage.

6. Browser extension

6.1 Licence. We grant you a limited, non-exclusive, non-transferable, revocable licence to install and use the ShopItUp browser extension with the Platform.

6.2 What it accesses. The extension accesses only the information described in the Privacy Policy, and only after you give consent.

6.3 Updates. The extension may update automatically.

6.4 Removal. You may remove the extension at any time. Removing it will stop the Connected Channels that depend on it.

7. AI features

AI features generate suggestions, such as listing titles and descriptions, that may be inaccurate or unsuitable. You are responsible for reviewing AI output before you use it.

Section 12 of the Seller Agreement applies to sellers' use of AI features.

8. Acceptable use

You agree not to:

• use the Platform to break any law or infringe anyone's rights;
• list or sell items that break our Prohibited and Restricted Items Policy;
• access accounts, on the Platform or on any Channel, that you are not authorized to use;
• post false, misleading, or fraudulent content, including fake reviews;
• harass, threaten, or abuse other users or our staff;
• send spam or unsolicited commercial messages through the Platform;
• copy, scrape, or collect data from the Platform, or access it by automated means, except through features we provide;
• reverse engineer, decompile, resell, or sublicense the Platform or the extension, except as the law allows;
• interfere with or disrupt the Platform or its security, including by introducing malware; or
• attempt to gain unauthorized access to our systems or data.

9. Content

9.1 Your content. You keep ownership of the content you submit. The licences you grant us are set out in:

• the Terms of Sale, for reviews and other buyer content; and
• the Seller Agreement, for listings and other seller content.

For any other content you submit, such as support messages, you grant us a non-exclusive, royalty-free licence to use it to operate and improve the Platform.

9.2 Feedback. We may use any feedback or suggestions you give us without obligation to you.

9.3 Removal. We may remove any content that we believe breaks these Terms or the law.

10. Intellectual property

10.1 Ownership. The Platform, including its software, design, and content (other than user content), is owned by ShopItUp or its licensors and is protected by law. ShopItUp™ is a trademark of 2837675 Alberta Inc.

10.2 Your licence. We grant you a limited, non-exclusive, non-transferable, revocable licence to use the Platform in accordance with these Terms.

10.3 Reporting infringement. If you believe content on the Platform infringes your intellectual property rights, use the process in our Listing Reporting and Copyright Notice Policy. Notices of claimed copyright infringement must include the information required by section 41.25 of the Copyright Act (Canada). We may suspend or close the accounts of repeat infringers.

11. Third-party services

The Platform works with third-party platforms and providers, including Stripe, Google, Shopify, Poshmark, Depop, and eBay. Your use of those services is governed by their own terms and privacy policies. ShopItUp is not responsible for third-party services, their availability, or their actions.

12. Privacy

Our Privacy Policy explains how we collect, use, and disclose personal information.

13. Disclaimers

The Platform is provided "as is" and "as available." To the fullest extent permitted by law, ShopItUp disclaims all warranties and conditions, express or implied, including merchantability, fitness for a particular purpose, and non-infringement.

We do not warrant that the Platform will be uninterrupted or error-free, or that you will achieve any particular sales, listing, or sharing result.

14. Limitation of liability

To the fullest extent permitted by law:

(a) ShopItUp, its affiliates, and their respective directors, officers, employees, and agents (the "ShopItUp Parties") are not liable for any indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, data, or goodwill; and

(b) the ShopItUp Parties' total liability arising from or relating to these Terms or the Platform is limited to the greater of (i) the fees you paid ShopItUp in the 12 months before the claim arose and (ii) CAD $100.

For purchases, the limitation in the Terms of Sale applies. For sellers, the limitation in the Seller Agreement applies.

Nothing in these Terms excludes or limits any right or remedy you have under consumer protection legislation that cannot lawfully be excluded or limited.

15. Indemnity

To the extent permitted by law, you will indemnify the ShopItUp Parties against claims, losses, and expenses (including reasonable legal fees) arising from:

• your breach of these Terms;
• your misuse of the Platform; or
• your content.

For sellers, the indemnity in the Seller Agreement also applies.

16. Suspension and termination

16.1 By you. You may stop using the Platform and close your account at any time.

16.2 By us. We may suspend or close your account, or restrict your access, if:

• you breach these Terms;
• the law requires it; or
• we believe it is necessary to protect the Platform, other users, or third parties.

Where appropriate, we will tell you why.

16.3 Sellers. Section 19 of the Seller Agreement governs how open orders, payouts, and subscriptions are handled when a seller's account ends.

16.4 Survival. Sections 9, 10, 13, 14, 15, 18, and 19, and any other provision that by its nature should survive, survive termination.

17. Changes to these Terms

We may update these Terms from time to time.

• Material changes: we will notify you by email or by a prominent notice on the Platform at least 15 days before they take effect.
• Your options: if you do not agree to a change, stop using the Platform and close your account before the change takes effect. Continuing to use the Platform after the effective date means you accept the updated Terms.
• Fees and paid features: changes are governed by the Seller Agreement.

18. Governing law and disputes

18.1 Informal resolution first. If you have a dispute with ShopItUp, please contact us first at support@shopitup.ca so we can try to resolve it informally within 30 days.

18.2 Governing law. These Terms are governed by the laws of the Province of Alberta and the federal laws of Canada that apply there.

18.3 Courts. You and ShopItUp submit to the non-exclusive jurisdiction of the courts of Alberta. Nothing in these Terms prevents you from:

• bringing a claim in the courts of your province or territory of residence; or
• relying on the consumer protection laws that apply to you, where the law allows.

18.4 Sellers. For disputes arising from the Seller Agreement, Section 21 of the Seller Agreement applies.

19. General

• Entire agreement. These Terms, together with the documents listed in Section 1.4, are the entire agreement between you and ShopItUp about the Platform.
• Severability. If any part of these Terms is found unenforceable, the rest remains in effect.
• No waiver. A failure to enforce a provision is not a waiver of it.
• Assignment. You may not assign these Terms without our consent. We may assign them in connection with a sale, merger, or reorganization of our business.
• Events beyond our control. We are not responsible for delays or failures caused by events beyond our reasonable control.
• Notices. We may give you notices by email or through the Platform.
• Language. These Terms are provided in English. A French-language version of this document is being prepared. In the meantime, this English version applies to the extent permitted by law. Une version française de ce document est en cours de préparation.

20. Contact

ShopItUp (2837675 Alberta Inc.) 5-5034 49 Street, Olds, Alberta T4H 1H3 Email: admin@shopitup.ca · Phone: 403-478-6577