For store owners · Sell with AI

Let AI assistants buy from your store. On your terms.

Shoppers are starting to ask an assistant instead of searching. On ShopItUp, every item in your store is ready for them: found in one search across every store, priced to the shopper's door — and, if you allow it, bought directly within limits the shopper set. Built in. No apps, no developers.

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A shopper, talking to their assistant

Buy that Weekenders trench in M if it's still there.

Bought — $54.40 CAD with shipping, from Revisited. Your card is on hold, and you can cancel for free for 24 hours.

Meanwhile, in the store's orders

Weekenders trench, M — $40.00 New order · placed through the shopper's assistant On holdReady to ship after 24 hours

Two ways to sell to AI shoppers

You choose how an assistant buys from you.

Checkout links

On for every store

The assistant finds your item, quotes shipping and tax to the shopper's address, and hands them a checkout link. They pay on ShopItUp, like any other shopper.

Nothing to set up
The shopper reviews and pays every order

Direct purchases

You switch it on

A shopper's assistant — one they allowed to buy — orders from you with their saved card, within the limits they set. Their card is held for 24 hours, while they can cancel for free; then it is charged and you ship. No page to open, no cart to abandon.

Sales that happen while the shopper — and you — are busy
Includes price watches: "buy it for me if it drops under $X"

Price watches

Drop a price. The people waiting for it buy.

Shoppers — and their assistants — can say "buy it for me if it drops under $X" on any of your items. When you mark something down to their price, the watch buys it. A markdown that sells itself, instead of one that waits to be noticed.

A watch doesn't reserve your item: until it buys, the item is for sale to anyone, everywhere. Once it buys, the order arrives on hold for 24 hours, like any assistant order.

What you see

One switch decides how assistants buy. Their orders arrive on hold, then like any other.

Settings · Store Preferences · Checkout

Show Buy Now on My ItemsA signed-in shopper with a saved card and address can buy an item in one tap, from a confirm sheet that shows the price, shipping, tax and total. Off: shoppers add to cart and check out as usual.

Let AI Assistants and Price Watches Buy DirectlyOff: an AI assistant shopping for someone gives them a checkout link, and they pay on your store as anyone does. On: an assistant they allowed — or a price watch they set — can buy from you directly with their saved card, within limits they set. The buyer's card is held for 24 hours, while they can cancel for free — don't ship until we email you that it is ready.

Assistant and price-watch orders arrive On hold — ready to ship after 24 hours. Don't ship until we email you.
The item stays live on your other channels during the hold. If it sells there first, the hold is released and the order is cancelled for you.

Who is in control

Your store decides. The shopper sets the limits.

Off until you say so

Direct purchases are a switch in your store settings. Off, assistants send checkout links. Turn it off again any time.

Shoppers cap their own spending

An assistant can only spend what its shopper allowed: a most-per-order and a most-per-30-days, both $0 until they set them.

An ordinary order

It lands in your orders like any sale, marked as an assistant or price-watch order. Once the hold ends it is ready to ship and paid out as usual.

A clear cancel window

The shopper can cancel for free during the 24-hour hold, before you ship anything. After it, their card is charged — so you know exactly when an order is settled.

Built into every store

Few platforms let independent stores accept purchases made by a shopper's AI assistant. ShopItUp does.

Being found by AI assistants is becoming standard. Letting a shopper's assistant actually complete the purchase — with the store choosing and the shopper setting the limits — is not. It is part of your ShopItUp store, alongside your storefront and the channels you already sell on.

One search, every store. Assistants search all of ShopItUp at once, so your items show up next to bigger stores' — in the shopper's size.
Works with the assistants shoppers use. ShopItUp is live in Claude's connector directory and as an app in ChatGPT, and other assistants that support MCP connect today. Nothing for you to install.
Your catalogue, once. The same items, photos and prices as your storefront. Sell it once and it comes off everywhere else.
Canada today. Direct purchases are available to shoppers in Canada, for delivery anywhere except Quebec for now.

Store owners ask

Do I have to do anything?

No. Your items are ready for AI shoppers as soon as they are on your store, and assistants send checkout links. Direct purchases are one switch in your store settings, if you want them.

When do I ship an assistant's order?

When we email you that it is ready. Assistant and price-watch orders arrive On hold: the shopper's card is held for 24 hours, while they can cancel for free. After 24 hours the card is charged, the order shows Ready to ship, and you ship it as usual.

What if the item sells on another channel during the hold?

The item stays live on your other channels during the hold. If it sells there first, the hold is released, the shopper is not charged, and the order is cancelled for you.

How am I paid for an assistant's order?

The same way as any sale on your store. Once the hold ends it is an ordinary order, paid out as usual.

What stops an assistant going on a spree?

The shopper's own limits per order and per 30 days, a cap on purchases per hour, and a one-click pause in every purchase email. An assistant can only buy for someone who allowed that assistant to buy when they connected it.

Can a shopper cancel?

Yes — for free, during the 24-hour hold: the hold is released and nothing is charged. After that the card is charged, you ship, and your store's normal return policy applies.

Does it cost extra?

No. It's included with every ShopItUp plan, and an assistant's order carries the same fees as any e-Market sale.

Be the store an assistant can buy from.

Open your store, list your items, and choose how AI shoppers buy from you.

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